How Social Media Sites Can Help Your Self Storage Business

Katelyn Murray, the marketing manager of EZ Storage discussed how Facebook can help promote the self storage business. With over 900 million users, Facebook is the largest social network in the world. Small and big businesses are using Facebook to diversify and develop their online advertising efforts. Furthermore, the social media sites provide several free features that businesses can use to boost their marketing opportunities. On the other hand, for those who business owners who wish to take their efforts to the next level, they can explore other possibilities like creating Facebook ads.

According to Murray, Facebook advertising has helped multinational companies such as Coca-Cola, Starbucks and Ford. On the other hand, besides big businesses, small business owners can also use Facebook advertisements to boost sales and revenue and this include self-storage industry.

If you are familiar with Google AdWords, Facebook ads work the same way. Initially, you will need to set up the ads you want to display and select certain parameters like your time frame and the daily number of clicks you would like to pay. Moreover, Facebook have highly targeted and clickable ads that are more useful than newspaper as one can select options like specific user locations, target gender, age, marital status and hobbies.

Say, you are planning a holiday self storage promotion, use Facebook ads to target consumers residing near the self storage office. You can also target small business companies who are likely to click on the Facebook ads.

The good thing about using Facebook advertisement is that it provides all the free reporting and tracking tools that you will need to assess if the ads are functioning well. The social media site also enables you to tweak your campaigns on a continuous basis. With this, you can gauge the effectiveness of your campaign and refine it in order to attract more self-storage customers.

Aside from Facebook, there are other social media sites that you can use to promote your self storage business. You can check out YouTube, Twitter, Reddit and My Blog Guest. In YouTube, you can upload videos like your actual business facilities. You can also post tutorial videos on how the customers can ensure their belongings are safe in self storage. Twitter, on the other hand can be used to link back to your website. Reddit, is another great resource for highly valued links and My Blog Guest is a useful site to post valuable content and make connections to people.